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Meme stocks and sneaker drops: What next-gen investors mean for brands

It’s taken for granted that consumers buy products from brands and retailers to wear or use in daily life. From fashion to jewellery to furniture, the specific application might vary across products, but the fundamental principle remains the same. Or does it? New research from global resale site StockX suggests many consumers are now buying products with future returns in mind.  According to a recent survey conducted by The Harris Poll on behalf of StockX, 37 per cent of American adults w