Heritage international apparel brands Izod, Van Heusen, and Arrow are set to have a new owner after Authentic Brands Group reached an agreement to purchase them from PVH Corp.
The three brands have about 60 licensing partners around the world, crossing the apparel spectrum and extending into furnishings, fragrance and homewares.
Established in 1938, Izod, helped take golf-inspired apparel style mainstream with its short-sleeved polo shirts, and today its focus is seasonal sportswear and performance golf apparel.
Van Huesen is a 100-year-old menswear brand, while Arrow has substantial licensing, retail and merchandise programs around the world, with partners in India, Thailand, the Middle East, and Latin America.
“This acquisition was particularly attractive because of PVH’s well-established partnerships for these heritage brands,” said Jamie Salter, founder, chairman and CEO of ABG, in a statement announcing the deal.
“Each brand has strong consumer recognition, global distribution anchored at leading retailers and robust product programs with best-in-class licensing partners. We believe there are significant opportunities to tap into the brands’ rich histories and to further grow their presence around the world.”
Post deal – which remains subject to regulatory approval and other normal conditions – PVH will continue to operate the brands’ dress furnishings business in North America under a licensing deal.
Another company, Centric Brands, has been granted the license for Izod men’s sportswear, while United Legwear & Apparel Company has been granted licenses for Van Heusen and Arrow men’s sportswear.