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More brands are jumping on the Pride bandwagon. Is that a problem?

Australian brands and businesses are increasingly launching limited-edition Pride collections and campaigns and supporting LGBTQIA+ causes in the month of June, as the American event spreads to more countries around the world.  Earlier this month, Champion ANZ launched its first-ever Pride range, which was created in collaboration with queer artist collective Sissy Studios. The range includes tees, reverse weave hoodies, bucket hats, caps and socks in the colours of the rainbow, and it’s