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Want the juicy gossip on your customers? It’s time to use social listening

So, you own a brand. You do some digital marketing. But are you making the most of what you have? If you’re leaning towards a “Probably not,” or, “Mmm, could be better,” I’m here to tell you how to use what you’ve got to get ahead.  One of the golden rules of marketing theory 101 is conducting market research. To put it simply: no research = no sales. Harsh, you might think, but without knowing who your target customer is, what hope do you have of selling to them? Finding out