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How Ayala Malls is celebrating Filipino culture and design

In a bid to promote local culture, support homegrown brands and increase foot traffic, Philippine retail and property developer Ayala Land Inc. recently launched a travelling Filipino fashion fair currently running through its shopping centres until the end of July. Since the pandemic hit last year, supporting local businesses has become a priority for consumers worldwide. In a report from marketing company Zypmedia, 84 per cent said they want to support their local community and 54 per cent sai