Starbucks has collaborated with South Korean sportstyle brand Fila to launch a merchandise line exclusive to its customers in Asia Pacific.
Featuring Fila’s signature white, navy and red, the Starbucks x Fila collection includes a range of drinkware and lifestyle accessories “that energise adventure-seekers and trendsetters alike to seize the summer”, such as water bottle, travel tumbler, reusable straws, tote and mesh bag.
“The Starbucks x Fila collection unites Starbucks mission to nurture the human spirit and Fila’s legacy of celebrating athletics and the collective good,” said Erin Silvoy, VP, product and marketing at Starbucks AsiaPacific.
The new co-branded collection will be available from today at selected Starbucks locations across AsiaPacific.
“Our first collaboration with Starbucks is sure to energize customers and fans across Asia,” said Chase Park, head manager, apparel division at Fila South Korea.