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Ben & Jerry’s wades into Palestine controversy, but will it come at a cost?

US ice cream company Ben & Jerry’s has bowed to pressure to take tangible action on its human rights stance by pulling out of occupied Palestinian territory (OPT). While usually active on social media, the brand had fallen silent on Twitter, since Israel attacked Gaza in May, until Tuesday when it announced that it would stop selling its products in Israeli-occupied territories. “We believe it is inconsistent with our values for Ben & Jerry’s ice cream to be sold in the Occupied Pa