Lollipop brand Chupa Chups has collaborated with Malaysian fashion label Duck to launch a limited-edition apparel collection.
The unusual collaboration between a confectionery brand and a fashion label has been dubbed the Chupa Chups x Duck collection. It features a range of apparel and scarf accessories featuring the Chupa Chups flower-power pattern, which is based on the logo designed by artist Salvador Dali.
“Chupa Chups’ fun and creative personality are the values we cherish at Duck,” said Vivy Yusof, founder of The Duck Group. “With this Chupa Chups collection, we hope to bring back some optimism and sweetness into your life.”
Made from satin silk, the collection includes dresses, blouses, pants, skirts, twillies scarves and scarves. The Duck x Chupa Chups range is available in retail stores in Malaysia and Singapore.
“They have captured the colourful fun essence of Chupa Chups perfectly, combining it with their own characteristic elegance,” said Vanessa Grande, licensing coordinator at Chupa Chups’ parent company, Perfetti Van Melle.