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ReleaseIt is a new online marketplace targeting the $8b rental market

Over 7000 businesses currently offer products for rent in Australia, but there’s no single website to find them all in one place. And if you’re the type of customer who prefers to rent rather than buy, that’s a problem. Enter ReleaseIt, a new online marketplace that aims to be a one-stop-shop to rent anything, from fashion to furniture to tools to cars.  Started by Click Frenzy co-founder Peter Krideras and Retail Oasis founder Steven Kulmar, the platform is set to launch on October 1