Nike launching sustainable concept store in Seoul

After launching the Rise concept store last year to Guangzhou, China, sportswear giant Nike has unveiled a new version of the concept which will launch in Seoul, South Korea.

The store will feature a new digital platform, Sports Pulse, which will seek to bridge the gap between physical and online retail and create an “immersive retail experience”, as well as an interactive RFID-enabled footwear table, Inside Track, where shoppers can compare product details by simply placing products on the table.

Three new ‘experience zones’ will also be debuted in the Seoul store: The Sports Hub, which will help shoppers connect with sporting opportunities in the city; The City Replay, a space to showcase hyperlocal products; and The Huddle, a place for group or one-on-one expert sessions tailored to their fitness goals.

And, according to Nike, it does so while also boosting the business’ sustainability and circularity.

“In addition to being among the first Nike stores to secure a LEED Gold certification, Nike Seoul is also the first in Asia to launch … Nike’s fully integrated service for recycling and donating gently worn footwear and apparel,” the business said in a statement.

“Shoppers can drop off gently-worn shoes – and now, for the first time, apparel – to the Seoul store, where the products will either be recycled or donated to partnering organisations that help communities facing disasters and other challenging circumstances.”

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