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R.M. Williams’ major digital investment to drive global expansion

Iconic Australian bootmaker R.M.Williams is making its biggest ever capital investment in digital to provide customers with more choice and convenience while shopping, according to chief technology officer Nathan Alexander.  “We’re building a new e-commerce site, we’re implementing marketing cloud and service cloud, we’re implementing a customer data platform (CDP), and on top of that, we’re implementing a new order management system and mobile point of sale platfo