Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

China, digital and brand collabs: Here’s what’s next for Papinelle

If the Covid-19 pandemic had to happen, it couldn’t have come at a better time for Australian sleepwear brand Papinelle.  Founded by Renae James in 2003, Papinelle sells pyjamas and loungewear made out of natural fibres, such as organic cotton and silk, through a handful of its own stores in Australia and New Zealand and wholesale partnerships with Nordstrom and Dillard’s in the US. It also sells online.  Five years ago, James brought on board new business partners — Nicole K