Starbucks Japan has taken a step further in its sustainability goals with a new program to reduce food waste in the country.
Starting from Monday, the program will see 20-per-cent discounts on bakery products several hours prior to closing. Part of the revenue of these discounted sales will go to Musubie, a local non-profit which provides meals for children across Japan, as part of the brand’s effort to fight against hunger.
The program will be rolled out in select Starbucks stores across the country, but not through delivery services or the Starbucks’ app.
Earlier this year, Starbucks Japan announced that it will transition all 350 free-standing company-operated stores, which accounts for 20 per cent of its portfolio, to 100-per-cent renewable energy by the end of this October. The initiative was part of its global commitment to reduce carbon emissions by 50 per cent by 2030.