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Handwritten notes and fun packaging: How experiences influence prices

When we’re dealing with customers face-to-face, there is more pressure to deliver great service. But when we are selling online, there is a certain distance from the cus­tomer that makes it less personal, so it’s far easier for the level of service to drop dramatically. You can’t let that happen if you want to charge more. In fact, you have to look for ways to make every experience better, not just when you’re face-to-face. How can you make your online experience the best it can be so t