Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

‘That’s the power of the US market’: July co-founder talks global expansion

On July 1, Melbourne-based direct-to-consumer (DTC) luggage brand July launched in the US, its first market outside of Australia and New Zealand. Within a month, it had sold over 1,000 suitcases, including nearly every suitcase in its Trunk collection, a set of high-end zipperless suitcases priced between A$395-495.  “Stock that would have taken us six months to sell out in Australia, we’ve sold out in 20 or 30 days. That’s the power of the US market,” July co-founder and chief