Japanese convenience chain 7-Eleven is set to roll out on-demand home-delivery services across 20,000 stores in its home market by 2025, gearing up to compete with Amazon.
The company said it aims to offer fast delivery service as little as 30 minutes, part of a strategic move to boost sales to consumers reluctant to go out due to the ongoing pandemic.
According to Nikkei, Japan’s convenience store sales dropped 6.1 per cent last year, the industry’s first downturn since 1981. Meanwhile, the country’s e-commerce sector recorded unprecedented growth, overtaking convenience chain sales for the first time.
7-Eleven’s delivery services are currently available at 550 stores across Tokyo, Hokkaido and Hiroshima Prefecture, with 1000 more outlets to be added in these regions before March.
Its rival, Lawson, has already sped up its game with delivery service across 2000 stores in partnership with Uber Eats, aiming to roll out at 1000 stores more by fiscal 2022.