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Paris Baguette to open Singapore flagship at Ion Orchard

South Korean bakery chain Paris Baguette is set to unveil a new flagship inside Singapore’s Ion Orchard this month.

According to the chain, the flagship will be the first-of-its-kind in the territory, introducing the brand’s new-generation interior design, store features and exclusive product offerings. Different to its usual store design, the Ion Orchard store will present a distinctive colour palette of marble, wood, white and gold tones.

“Our store design features a skylight ceiling and French outdoor furniture, to provide the illusion of outdoor-indoor dining,” said Hana Lee, VP of Paris Baguette Southeast Asia.

Spanning more than 3000sqft, Paris Baguette Ion Orchard has a capacity of 70 seats, offering an all-day dining menu and exclusive new premium products, including South Korea’s favourite Natural Yeast Bread and Paris Rocher Cake.

As part of the launch, the chain will also introduce its sustainable premium tea line, Teatra Tea, at Paris Baguette Ion Orchard.

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