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Opinion: How Aussie retailers have shown disruptors how to adapt in a pandemic

The past 18 months have forced all of us to adapt to a changing world in a variety of ways. Retail brands are no different.  When it comes to innovation, our minds often jump to technology brands, entertainment brands or free spirits that are disrupting the system, such as Uber and Tesla. However, it may surprise you to learn that Australians are more likely to see everyday retail brands as innovative and adapting to a changing world.  For the past 14 years, Principals has conducted Br