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Airlines sell in-flight blankets and pyjamas for ‘first-class’ experience

South Korean airlines are selling in-flight items for consumers to quench their thirst for travel.

Top flag carrier Korean Air Lines released a blanket for first-class seats last month priced at 48,000 won (US$41.50).

Airlines normally don’t sell the blankets used by those travelling in first class. Some passengers take them with them from time to time, or sell them at second-hand stores.

A special package for first-class passengers that includes pajamas, slippers and a pouch, is also being sold for 89,000 won.

Meanwhile, Jeju Air, the country’s biggest budget carrier, is currently operating ‘in-flight cafes’ in Seoul and Gyeonggi Province where actual flight attendants in official uniforms sell in-flight meals, neck pillows, dolls and other goods.

Airlines are stepping up to turn ‘in-flight experience’ into merchandise in order to secure customer loyalty, industry watchers said.

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