Yum China is now offering more fruit and vegetable options in over 6000 food chains nationwide, encouraging consumers to add at least 100g of fruit and veggies to their meals.
This latest effort is part of the company’s “Fruit and Vegetables 100+” program, designed to support recommendations from the National Health Commission in China that adults should have a daily intake of at least 300-500 grams of vegetables per day for a balanced diet.
Along with the new program, the company’s subsidiaries KFC, Pizza Hut and Taco Bell will also launch new products that include fruits and vegetables to promote healthier eating (the three restaurants promotions are displayed in the image above, from left KFC, PIzza Hut and taco Bell).
According to the restaurant giant, the company is committed to offering its customers a wide variety of healthier food options. To achieve this, the company says it focuses on food innovation, recipe changes such as reducing the amount of salt, sugar, and oil, and adopting different cooking methods. For example, at KFC, around 80 per cent of non-beverage breakfast menu items are oven-baked versus deep-fried.
The company was also first to introduce plant-based products in China when it launched plant-based burgers at Pizza Hut, plant-based nuggets at KFC, and plant-based tacos at Taco Bell.
Together with the China Nutrition Society, Yum China established Yum China Dietary Health Foundation to support scientific research and promote dietary health. In 2020, the foundation funded over 80 projects focused on dining out and urban resident health.