Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How Noonie’s world-first ‘padsicles’ are smashing post-pregnancy taboos

It’s a well-known secret in hospitals that many women recovering from childbirth often use frozen condoms for relief. In fact, according to the Australasian Birth Trauma Association, up to 90 per cent of women experience tears to some extent after giving birth. Despite pregnancy and childbirth being a natural part of life, women’s postpartum recovery experiences are often swept under the rug, but Australian startup Noonie is working to smash those stereotypes. At the height of Covid, co-foun