US-based specialty athletic retailer Foot Locker is set to enter Indonesia under an exclusive agreement with Map Aktif Adiperkasa (MAPA), one of the region’s largest sports and leisure brand commerce enterprises.
The first two Foot Locker Indonesia outlets are scheduled to open in the fourth quarter of this year, together with a local website. The brand said it aims to expand its footprint with more store openings next year across the country.
“Foot Locker is committed to creating unrivalled customer experiences around the globe,” said Scott Martin, executive VP and CEO Asia Pacific and chief strategy & development officer, at Foot Locker.
“Partnering with MAPA will help us deliver on that commitment in an incredibly important market with long-term growth potential.”
Currently, MAPA operates more than 1300 retail locations in Indonesia, the Philippines, Vietnam, and Thailand across three business segments of sports, leisure, and kids. It has a portfolio of more than 40 exclusive brands including Champion, Converse, Dr. Martens, New Balance, New Era, Skechers, and Hoka One One.
“We have been seeking to partner with outstanding global retailers who can complement our goals to maximize the growth potential of brands”, said V P Sharma, CEO at MAP Group. “We are sure its omnichannel retail model will add another dimension for Indonesian malls and consumers.”
Foot Locker has approximately 2900 retail stores in 27 countries across North America, Europe, Asia, Australia, and New Zealand. Foot Locker is the second brand to launch Indonesia in the fourth quarter this year by Mitra Adiperkasa after Subway.