Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Flowers and sex toys: How retailer LVLY does gifting with a difference

After LVLY co-founder Hannah Spilva came to Australia, she turned her desire to connect with her own friends and family back in the UK into a thriving flower-and-gift business. Now, fresh off the launch of a new, locally sourced specialty line, she talks pandemic gift-giving, thoughtful marketing and the power of spreading joy. Inside Retail: Tell me about how you guys launched LVLY and how you came up with the idea.  Hannah Spilva: LVLY (pronounced ‘lovely’) is a collaboration bet