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For the past few weeks, reports that Amazon is planning to open mini-department stores in the US have been making headlines and capturing industry attention, despite the lack of details and comment from the e-commerce giant.  And yet, the plan pales in comparison to the recent announcement that China’s second biggest e-commerce company is opening a five-storey physical store in Xi’an, China, on September 30. Known as JD Mall, the 42,000sqm space will be 15 times the siz