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3 foodie brand tips for feeding the TikTok beast

An exciting new world of food entertainment is taking shape, with audiences shifting their focus from passively watching food being made on their TV, to actively sourcing inspiration and getting their hands dirty in the kitchen.  With everyone from world-famous chefs to every day mum and dad cooks sharing their favourite recipes on TikTok, an unprecedented behind-the-scenes content stream that takes you inside kitchens and recipe books around the world is happening on TikTok.  In fact,