All things bright: Behind the evolution of iconic Aussie brand Mimco

This year, Australian jewellery brand Mimco turned 25, and to celebrate, the retailer launched a limited-edition collection of accessories and published a coffee-table book detailing its history. Here, we chat with managing director Sarah Rovis about Mimco’s loyal community, customers’ changing shopping habits and the future of the brand’s store design. Inside Retail: Mimco strikes me as a brand that has such a devoted following, with some customers that have stayed with it through those 2

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now