Adidas’ first specialist Terrex flagship store has opened its doors to the public in the heart of Shanghai, China – designed as a destination for outdoor enthusiasts.
Located on the third floor of the Jingan Kerry Centre, the new Terrex flagship store features a sustainable design concept and interactive digital technologies, “pushing the limits of connecting the consumer experience with outdoor adventure”.
The store features native green plants to create a sense of an ecological outdoor scene and provides multiple interactive digital touchpoints to enhance the customer experience. For example, customers can learn about a product from an interactive screen simply by removing the product from the wall.
The Terrex Shanghai flagship houses a selection of technical outdoor products, including professional cross-country shoes, hiking shoes, outdoor accessories and other equipment.
As part of the launch, Adidas Terrex China held an event called ‘Ending Plastic Waste’ aiming to share its sustainable vision and action plan.