Central Retail’s distribution arm, Central Marketing Group, has introduced a digital shopping mall in partnership with phone network AIS 5G.
Divided into three sectors – Beauty/Home, Watch Station and Fashion, the virtual e-commerce destination houses online stores of more than 20 international brands, including Dyson, Clarins, Guess, Fossil, Calvin Klein, Guess, and Tommy Hilfiger.
The new digital online mall is part of V-Avenue’s ecosystem, which includes other virtual shopping destinations such as Emporium, Asian Lifestyle, M Lifestyle and RS Mall.
“This partnership brings the most advanced Virtual Reality (VR) technology to a tangible experience for the consumers,” Central Group said. “Online shopping channels like V-Avenue will drive the retail business to be more advanced and prepare to expand into the next phase by bringing famous brands from Power Buy and Supersports to open a virtual shopping mall.”
Central Marketing Group is an international fashion and beauty distribution business of Central Retail, operating over 40 brands through retail sales counters located in major department stores and other retail outlets as well as standalone brand shops and wholesale.