Malaysia’s Sunway Malls is launching an e-commerce marketplace dubbed Sunway Emall, bringing tenants from all of its seven centres into a single online destination.

Scheduled to launch this Wednesday (October 27), Sunway Emall will feature products across fashion, home and living, beauty, and F&B categories from more than 200 retailers, including Huawei, L’Occitane, Aldo, Christy Ng, Hooga, Hazukido and Getha.

“Sunway Emall is our response to the changing demands of consumers who may prefer to shop digitally and from the convenience of their own home or are limited due to distance,” said HC Chan, CEO of Sunway Malls & Theme Parks. “They can now do it with just a few taps on their phone, anytime and anywhere.

“We hope that this will delight our shoppers and provide them with a complete shopping experience from all our malls, albeit on a virtual scale.”

The virtual mall also offers e-vouchers from participating brands to be redeemed in the physical mall or given as gifts. To mark the launch, the site will host a contest, giving away vouchers and deals to customers.