Italian luxury fashion house Valentino has appointed Alessandra Andreani as the new CEO for its Southeast Asia and Australia business. 

In her new role, Andreani will report to Marco Giacometti, who is chief commercial officer at Valentino. She will oversee the development of the house in the Australia and Southeast Asia market with her main focus on Singapore, Malaysia and Thailand. 

But according to the company, her first task will be the opening of Valentino’s Sydney flagship store, scheduled for early next year. Andreani will direct the brand in a new evolving phase while promoting a “client- and colleague- centric strategy” and implementing brand awareness at the local level.

Andreani has extensive experience within the fashion and luxury industry including with Prada, Marc Jacobs and Loewe where she was CEO of the Japan business and then MD for China.