Courts Nojima opens Singapore flagship in former Robinsons space

Japanese-owned Singapore home-appliance retailer, Courts Nojima, is set to open its newest flagship, on Orchard Road, taking over the space previously occupied by Robinsons The Heeren.

The store will open its first three floors this Saturday (November 6), earlier than the first quarter of next year as previously planned. The three remaining floors will follow the original timeline.

“The new Courts Nojima store will be looking to hire more staff across our retail floors,” said Hoang Duc Thanh Matthew, group COO of Courts Asia and country CEO of Courts Singapore.

Court Orchard, spanning 189,000sqft in The Heeren’s retail podium, will mark the brand’s largest retail space in the city once it fully opens next year. The store will house a wide range of electrical, IT, furniture and bedding products, including the premium Heritage Series ovens from Bertazzoni and the 130-year-old furnishing brand Itoki.

“We strive to deliver on our promise to make aspirational home products accessible to our customers in Singapore while offering quality Japanese standards of service equivalent to that of our stores in Japan,” Hoang added.

Several experiential concepts are implemented throughout the store, such as an e-sports gaming room for hosting esports tournaments, four premium sound rooms, and a robotic vacuum experiential area. Customers visiting the store will be welcomed with an AR experience in-store themed ‘Bitty’s Ultimate Shopping Voyage’ led by Bitty, Courts Nojima’s virtual store mascot.

“With this opening, we hope to share some festive cheer to Singapore shoppers as the year draws to a close, and play our part in bringing back the spirit and vibrancy of Singapore’s overall retail sector,” Hoang said.

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