Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

From purpose to profit: Why consumers care about values-driven brands

There has been heightened media interest around the rise of socially conscious, purpose-driven brands for many years. Now, it’s unsurprising to read daily about another company or brand announcing a new commitment they will make to leave a more positive imprint on the world – be it environmental, social, economic or another purpose-driven aspiration. And this trend is applaudable. Given 72 per cent of “mum shoppers” are largely in charge of the household discretionary spend, organisation