Uniqlo China has opened its new global flagship store in Beijing’s Sanlitun district, its third in the country, and embodying Chinese culture and sustainability.
The company said the new store will engage with Chinese traditions and society, incorporating technology, art, culture, creativity, and sustainability to create China’s first in-store curated LifeWear experience.
The flagship store is home to Mainland China’s first Uniqlo Flower, which offers fresh flowers and potted plants every day to Chinese customers. Meanwhile, a large Miao embroidery titled ‘Life and Growth in Nature’ will be showcased for the first time at the store, as part of Uniqlo’s sustainability initiative created to preserve the traditional embroidery techniques of the Miao people that helps ensure important cultural traditions are not lost.
Most of the store’s display fixtures have been created by The EziDone Group and help give customers a more immersive ‘Lifewear’ experience. (In-store images courtesy of The EziDone Group on LinkedIn).
“Over the past nearly 30 years, Uniqlo has grown together with our customers and partners in China,” said Tadashi Yanai, founder and chairman, president & CEO of the Fast Retailing Group. “The Uniqlo Beijing Sanlitun global flagship store, our first global flagship store in Beijing, is the latest achievement of this relationship.
“The new Beijing store is an important step in our vision to become a truly global digital consumer retailing company,” he added.
Uniqlo Beijing Sanlitun will also provide personalised service at its UT floor, where customers can design their own T-shirts from thousands of specially designed contents, including Chinese-style Universal Studios and Disney motifs, and Chinese-calligraphy-themed patterns. The retailer has also collaborated with local artist, Lao Shu (Liu Shuyong), to introduce ‘New Culture Style’ collection.
In line with the launch, Unqilo China is showcasing its 1000sqm ‘Tomorrow Wonderland’ themed space at the China International Import Expo (CIIE).
Uniqlo opened its first store in China in September 2002, and currently, the company is operating nearly 850 retail locations throughout the mainland.