Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Why Gen Z males are filing away at old-school beauty stereotypes

Once sported by the likes of David Bowie and Kurt Cobain, nail polish on men is not exactly new, but what is different this time around is how mainstream nail art has become among hetero men. Adorning colourful nails has never been foreign in queer culture; however, straight cis-men are only recently discovering the joys of painted nails.Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. Wor