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Inside Optus’ plan to change the way customers view telco stores

About 18 months ago, Australian telecommunications provider Optus set itself an ambitious goal: to become Australia’s most loved everyday brand and create lasting customer relationships.  Since then, the company has renamed its network the Optus Living Network to better reflect the role it hopes to play in the daily lives of its customers, and it has rolled out a slew of new features.  They include Optus Pause, which enables users to temporarily turn off their data to regain family t