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Inside fitness giant Peloton’s interactive showrooms in Australia

Fitness giant Peloton landed in Australia recently and has since rolled out several interactive showrooms in Sydney, in addition to its 115-plus stores in the US, UK, Germany, and Canada. Each showroom provides customers with a community hub to test Peloton’s range of products, including the Peloton Bike and Peloton Bike+, while shopping its new private-label apparel range. Peloton Australia country manager Karen Lawson at the Westfield Bondi flagship store. “This new physical footprint illu