t illustrates our commitment to Australia and our members, locally and abroad,” said Karen Lawson, Peloton’s Australian country manager. “We are excited to offer Australians a unique combination of best-in-class hardware, software, content and community; and these new retail showrooms are a great way to learn more about the brand and a completely new way to work out.”  Peloton opened its first Australian flagship store at up-market Westfield in Bondi Junction, including an 80sqm mezzanine with three private trial rooms to test the brand’s bikes. In the Martin Place store, there are three private trial rooms and an area for personalised demonstrations, as well as a shower, bathroom, and security lockers for customers. At both Bondi Junction and Martin Place venues, the showroom teams offer virtual and in-person appointments, where experts can show customers how to use the bikes. Peloton announced its partnership with David Jones earlier this year. Meanwhile, Peloton has launched a partnership with David Jones and opened installations in its Elizabeth Street store in Sydney, and Bourke Street and Chadstone in Melbourne. At the flagship store in Bondi, customers can attend classes or one-on-one personalised demonstrations. Peloton first launched in 2009, with internet-connected bicycles and treadmills, and eventually grew into a media platform where subscribers can take part in a wide range of classes via streaming media. The brand has also launched a special artist series, featuring playlists from musicians including Beyonce, Bon Jovi, Madonna, BTS, and Lady Gaga. There are now more than 5.9 million Peloton members around the world and more than 40 instructors.