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Aussie fashion label Sportscraft is expanding into kidswear. Here’s why

Australia’s longest continuously running apparel brand, Sportscraft, is expanding into children’s wear with a permanent range of clothes for babies through to 10 year olds set to launch on November 30.  The first drop will include smock dresses, rompers and dungarees for boys and girls in a variety of Liberty prints as part of the brand’s latest collaboration with the iconic British fashion house.  A second drop in March will extend the range beyond the Liberty collaboration, and