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Why Hello Drinks has ditched the warehouse for the cloud

Online liquor company Hello Drinks has ditched the traditional warehouse in favour of a cloud-based store, that is set to save the business up to six figures annually in rent costs. The drinks business completed live testing in October and has now relaunched as the largest cloud-based superstore in the country. Hello Drinks founder JP Tucker said it is a first in the Australian liquor industry and is a win for both customers and wholesalers. “It’s great for our customers, as it offers more c