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Meet Outer – the US outdoor furniture brand curing ‘wet butt syndrome’

Direct-to-consumer furniture company Outer aims to disrupt the outdoor furniture market with its cleverly designed sofas, chairs, and coffee tables that are made to stand up to the elements without adding to the world’s growing waste problem.  Founded in 2019 by entrepreneur Jiake Liu and designer Terry Lin, formerly of Pottery Barn, the Californian brand has enjoyed quick success in the US, recently closing a US$50 million ($69.0 million) Series B funding round.  Now, it is looking