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Immersive stores and the future of sneakers: Q&A with sneaker brand Subtype

Australian premium sneaker and streetwear retailer Subtype is about to open its fifth store in Brisbane, Queensland. Here, we speak with general manager Liam Robson about designing the brand’s high-end shops and expanding beyond the Australian and New Zealand markets.  Inside Retail: How would you describe the Subtype brand?  Liam Robson: Subtype is a brand that is bringing the best of streetwear and emerging new brands from around the globe to Australia and New Zealand. Through our