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Brands share how they leverage payments for success in Adyen’s new podcast

(Source: Adyen)

Global payments service provider Adyen is giving businesses insight into how some of the world’s leading brands are staying ahead as the retail and various industries evolve – in particular, how brands are leveraging payments to succeed – inside their latest Behind the Figures podcast

The series unveils insider stories, strategies, inspiration and innovations behind these successful brands across industries like retail, experience and hospitality. 

Each episode is a one-on-one conversation with a top business leader where they cover topics including catering to changing consumer demands, their strategies to pivot and transform, and payments strategies such as implementing popular payment options like Buy Now Pay Later, contactless mobile payments and how to increase revenue through unified commerce.

Hear from industry leaders like Zalora, AccorInvest and more

The brands featured in the new series include Asia’s e-commerce giant Zalora and hospitality group AccorInvest which counts Singapore’s Raffles Hotel and Fairmont among its properties worldwide. 

“We’re pleased to be able to share our conversations with the best in the business – our merchants and partners that we work with throughout the APAC markets including Australia, Hong Kong, Singapore and also around the world. During our chats for the podcast, these leaders also shared their experiences in growing their brands in this diverse region, the challenges they faced and the opportunities that came along, including those brought about by Covid. We delved deep into topics like digital transformation, consumer trends and business strategies moving forward,” says Warren Hayashi, President, Adyen, Asia Pacific.

Left: Rostin Javadi, Chief Operations Officer, Zalora. Right: Warren Hayashi, President, Asia Pacific, Adyen.

In the first episode, Warren chatted with Zalora’s Chief Operations Officer Rostin Javadi on the evolving retail and payments landscape. 

Catch the full conversation with Rostin Javadi, Chief Operations Officer, Zalora and Warren Hayashi, President, Adyen, Asia Pacific

Rostin shared how shoppers in Apac are becoming more confident with online shopping, plus how adding new payment methods helps acquire new customers: “Customers have become more comfortable with shopping online. We’ve seen significant growth in terms of our organic channels when it comes to new customers coming online for the first time. The re-purchase rate is also going up. Customers are more confident to shop online – and in our region, that’s a big thing. 

Apart from that, in terms of the overall journey, we’ve been enhancing the customer experience – whether you look at the catalogue in terms of personalisation and the way that we do our search-and-sort, or whether you’d go down to the end of the funnel in terms of the checkout and payments – we’ve been adding a wide variety of new payment options that are becoming available in the ecosystem and customers are asking for those too. In addition to our existing customers taking up the new payment options, in many cases, once they decide and choose a payment option, a lot of times, they stick to the same payment option.”

Learn more about Adyen’s Behind the Figures podcast. Or catch the episodes on Spotify, Apple Podcasts and Google Podcasts.

About Adyen

Adyen is the payments partner of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers’ globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Grab, Klook, Love, Bonito, Lorna Jane, Jurlique, the Cotton On Group and Zalora.