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How lifestyle brand Matilda Life is tapping into demand for Australian-made

Jo Mercer is hoping to reverse the decline of Australia’s manufacturing industry with the launch of her locally made lifestyle brand, Matilda Life. Available online, her debut collection includes women’s basics, such as linen dresses, denim shorts, and organic cotton t-shirts, leather shoes and accessories, and fragrances. She plans to expand into menswear and soft homewares in future.  “The promise I made in starting the business was that the manufacturing would be in Australia. I fu