Retail the new way: unified commerce platform

(Source: Bigstock.)

Fashion and specialty retailers will need to move quickly to solutions designed and engineered for the way next-gen consumers want to shop. Those who have optimised these customer journeys are already pulling ahead when it comes to profitability.

Omnichannel services are the big winners here. Services such as click & collect and ship from store build an integrated, seamless flow of orders and help to rebuild margins. Mobile connected and contactless payment are seeing huge growth: according to a Mastercard study, 78 per cent of retail transactions in Europe were contactless in April 2020, while mobile doubled in the Q1 2020 from 7 per cent to 14 per cent of contactless purchases.

More connected ways of working also arm you with a highly detailed profile of each customer, which you can then capitalise on to customise marketing and personalise experiences. Unified commerce is becoming synonymous with coherent and fluid customer journeys.

With omnichannel, retailers can now offer more choice to the customer. The role of the store expands to cover sales, omnichannel customer returns, goods’ collection, endless aisle, receiving products, warehouse returns, distant selling, order preparation for ship from store and so on. Stores even become logistics hubs in their own right.

Mobile technologies allow sales assistants to more easily serve customers using the latest omnichannel technologies on the shopfloor. Clienteling and loyalty apps can also deliver a far more personalised service. For instance, it’s possible to access information on individual customers’ previous shopping preferences, giving staff a better idea of what to offer on the day. At the heart of this, in physical stores, is the empowering of sales associates with practical tools to sell and serve better in store, whether the products are available there or not.

Smart retailers of all sizes are using unified commerce and mobile tools to optimise sales and win customer loyalty. So, what’s stopping you from boosting your sales and increasing opportunities to sell and upsell? Deploying all or just some of these omnichannel services is a great place to start, and Viseo & Cegid is here to help.

Whether you choose to deploy on a modular basis or all at once, it’s one cohesive, global platform in the cloud that enables you to: 

1. Deliver a seamless, stressless and unified shopping experience. 

2. Serve, sell and fulfil anywhere, for maximum sales and customer satisfaction with minimal costs and carbon footprint. 

3. Gain operational insights and make faster, more agile decisions. 

4. Free up sales associates’ time for key tasks and improve the store experience. 

5. Gain control over retail operations and inventory across your business.

Download our ebook today to discover more about new ways to sell and serve.

About Viseo
Viseo is a global IT consulting firm specialising in assisting its clients with their IT and digital transformation. Viseo uses technology as a powerful lever of transformation and innovation to help its clients take advantage of digital opportunities, address new usages and compete with new players who change the rules of the game. With more than 2200 employees across five continents, Viseo combines agility and complementarity of its areas of expertise – design of new products and services, digitization of business processes, data valuation, digital assets development – making digital a real lever of competitiveness and performance. For more information, please visit https://www.viseo.com/en/apac