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Why Adidas is preparing for the metaverse

Competition is heating up as another international sports and apparel brand prepares for the metaverse. Adidas recently announced a partnership with four cutting-edge technology companies: cryptocurrency exchange Coinbase, blockchain gaming platform The Sandbox, non-fungible token brand Bored Ape Yacht Club, and Pixel Vault’s Punks Comics. The news was shared via cryptic tweets among the collaborators. On 23 November, The Sandbox posted a GIF with the Adidas logo and a parcel of virtual land w