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Stereotypes are boring: Why brands without diversity are being left behind

Over the years, it has become harder to reach consumers, as communication channels have fragmented and the internet has proliferated. It is understandable, then, that marketers sought to cut through the noise by making things simple. Designing communication for a consumer ‘type’ seemed a viable pathway to a conversation. However, in the process, we have reduced our consumer to something so simply defined it is hard to identify with. In some ways, stereotypes were a way to avoid leaving anyon