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Why the Australian Fashion Council is helping start-ups enter the metaverse

From Burberry and Dolce & Gabbana to Nike, major fashion brands in recent months have been embracing NFTs and now, small Australian businesses will be given support to explore virtual fashion, thanks to a new FashTech Lab program from the Australian Fashion Council (AFC).  “Many fashion brands are hesitant to adopt a digital design workflow as their current practices are expensive to transition away from. It’s a big leap, which we understand. This program is about collaboration and