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Why Aussie periodproof brand Modibodi is challenging societal norms

Image of a woman
In 2021, Australian periodproof underwear brand Modibodi ventured into new categories, launched a maternity and postpartum collection and rolled out considered leave policies to support employees experiencing miscarriage and menopause.  On top of all that, Modibodi was named on Inside Retail’s list of Coolest Retailers in Australia. Here, Kristy Chong, founder and CEO at Modibodi, shares the highs and lows of a challenging year and the importance of normalising conversations around women’s