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The creative life: Lego exec Julia Goldin on the importance of play at work

If there is a singular skill that got us through the last couple of years in one piece, it is creativity. One organisation far ahead of the curve on creative thinking is The Lego Group. Its chief product and marketing officer, Julia Goldin, spoke with Reuters about unlocking and developing this critical skill – not just at the C-Suite, but across entire organisations. Why is creativity important to an organisation? Usually people think about creativity in terms of art or theater or performance