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Wake up to wellbeing: The continual rise of the health category

Consumers’ expectations for the health benefits and sustainability of the products that make up their meals and snacks have never been higher.  Health has been a dominant trend in food and beverages in recent years and this trend will continue to evolve in 2022, with consumers setting the bar even higher. It’s not enough for products to be good for health, they also need to have a bigger, better impact on the planet or on society more broadly. Brands will, therefore, be looking to new i