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Form and function: The rise of better-for-you beverages

Better-for-you beverages are evolving at a rapid rate. It’s not enough simply to be sugar-free anymore, consumers are looking for an array of physical health benefits and a mental boost. We asked three beverage companies to share the top trends they are tapping into in 2022.  Nexba Co-founder & CEO, Drew Bilbe Top trend: Nootropics What are nootropics?  Roughly translated, the word comes from the Greek for “to bend or shape the mind”. In today’s world, nootropics are age-ol