Form and function: The rise of better-for-you beverages

Better-for-you beverages are evolving at a rapid rate. It’s not enough simply to be sugar-free anymore, consumers are looking for an array of physical health benefits and a mental boost. We asked three beverage companies to share the top trends they are tapping into in 2022.  Nexba Co-founder & CEO, Drew Bilbe Top trend: Nootropics What are nootropics?  Roughly translated, the word comes from the Greek for “to bend or shape the mind”. In today’s world, nootropics are age-ol

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now